Interview with Tim Robinson, President BioPay
Mr. Robinson is the president and founder of BioPay, LLC, a company that
uses biometrics to offer merchants smart, secure methods for processing payment
transactions. He has extensive experience in credit card, debit card and check
processing transactions. He founded CheckAGAIN, a business focused on
recovering merchant’s returned checks via the ACH payment network; Credit-Link,
Inc., a credit card sales organization; and Merchant-Link, a technical support
business for restaurant point of sale equipment. Mr. Robinson is also owner
and president of ArJay Data, the largest independent processor of SCAN check
authorization transactions. He is a member of NACHA’s Electronic Check
Council.
FB
Can you provide us with the background and history of the company, Tim?
BP
BioPay was founded in 1999 for the purpose of putting into use
biometrics to initiate financial transactions. Our goal is to allow people to
use a biometric – in this case a fingerprint – to go into the grocery store,
gas station, video store or any other retail business and use a biometric
instead of cash or a check to make a purchase or initiate a transaction.
FB
Tim, how did you become involved with Biometrics in the beginning? That
was a little bit ahead of the curve.
BP
We have two other operating companies, ArJay Data and CheckAGAIN, which
are both in the transaction-processing arena. We currently serve nearly 20
thousand merchant lanes, processing check and other payment transactions. We
continually see the need for more security, on both the merchant and the
consumer’s part. Biometrics applications are a natural add-on to our existing
transaction processing businesses.
FB
How does BioPay’s Paycheck Secure system work, and how does it differ
from other systems?
BP
Paycheck Secure uses biometrics to verify a person’s identity and
confirm their check cashing history. To date, hundreds of merchants, including
grocery stores and check cashing businesses, have verified more than two
million transactions with Paycheck Secure. The Paycheck Secure system
includes a PC, a fingerprint imaging device and check scanner with an
integrated mag stripe reader. During the initial enrollment, the merchant
collects the customer’s index fingerprints, takes their picture and scans their
driver’s license. No ID is needed on a return visit. We then proceed to
authorize the check to be cashed. That transaction can be performed either
locally or connected to our server, or a hybrid of the two. Paycheck Secure is
operational in 23 states. We have over 300 merchants and have over 340,000
users enrolled in the Paycheck Secure system.
Our soon-to-be-launched product is bCheck. bCheck is a payment service
secured with the consumer’s unique biometric. Again, in this case, we employ a
finger scan.
FB
The Paycheck Secure enrollment number is quite a number. How does this
differ from other systems?
BP
Enrollment takes less than two minutes and subsequent transactions are
shorter. We compete against ink fingerprints that are placed on the check as
it is tendered. For instance, banks, including Bank of America, First Union
and Wells Fargo, require an ink fingerprint when you want to cash a check but
don’t have an account. The ink fingerprint is used as a deterrent on the
front end, but is not particularly effective. BioPay has automated the process
– again, the customer is accustomed to being fingerprinted--but now, instead
of using ink, we are doing it electronically. We’re then able to associate the
fingerprint with the person’s check cashing history, enabling us to deliver
security to the merchant and convenience to the customer.
FB
What are the main benefits to merchants, Tim?
BP
Paycheck Secure speeds up transaction time and reduces the cost of bad
checks. With the system, merchants can cash checks which they may have
otherwise not cashed. For example, in a grocery store check cashing setting
without Paycheck Secure, the customer is sometimes put through a demeaning
process of checking on the authenticity of the check. If it’s after three
o’clock, the clerk may say to the customer, “come back tomorrow and we can call
the bank,” – or, “hang on a second, Peter, and we will call up findBIOMETRICS
and see if this check was properly issued to you.” And that goes on for a
large percentage of the population – estimated to be between 20 and 25%. With
Paycheck Secure, once the customer is enrolled, they quickly develop a positive
check cashing history so they are able to cash checks at different hours,
change employers and not be hassled. It is a faster transaction and the
customer is more likely to walk out with their cash. It offers a huge value to
the consumer.
FB
I had the opportunity to hear one of your spokespeople at the Biometric
Consortium Conference, where he played a video of the reaction from end-users,
and it seemed extremely positive!
BP
It is. Feedback is very positive. We understand the value equation
for both the merchant and customer. As a result, BioPay has built the nation’s
largest commercial, electronic fingerprint database.
FB
That’s right. Your company has the largest commercial electronic
fingerprint database. Can you tell us how you have built this?
BP
Yes. We feel we have created a superior product. After a customer
enrolls in the system, we remove the images of these fingerprints from the
local computer and bring them back to our server. If the system were
compromised locally, there would only be templates residing, not images.
Furthermore, the images are not stored in an on-line fashion in our system. It
would be very difficult for someone to get hold of someone’s actual images. We
use the mathematically derived templates to send around the network to compare
the data. We also do not share positive data among merchants who are not
connected to each other. However, stores within in a chain can share their
customer’s information. For instance, a customer could enroll in one store and
go to an affiliated location to cash a check with one enrollment. However, if
the customer went to a different business, not owned by the same chain, they
would need to re-enroll. That enrollment would be successful unless you were
reported as negative on our negative database. It’s much the same way that
Telecheck or SCANSM operates. Everyone wants to share the negative data
to avoid getting stung by the same bad check writers.
FB
bCheck is your latest offering to enable customers to pay for their
purchases with the touch of a finger. Can you tell us more?
BP
We have a variety of beta customers slated to use bCheck in 1Q03. We
have not yet launched the product, so we cannot tell you about consumer
acceptance, but in our test studies, feedback appears to be very positive. The
convenience factor is key for the consumer.
FB
So that is really a turnkey scenario for the merchants.
BP
Yes. A turnkey and it can be integrated into their existing systems.
FB
Excellent. From my standpoint that really seems to be a killer
application.
BP
We agree with you!
FB
Are there other products you anticipate releasing in the next year and
how do you see the year unfolding?
BP
We are really focusing and committed to perfecting bCheck. We have
different market segments we are targeting to demonstrate the value equation
and consumer acceptance. We are also looking at a variety of vertical segments
– so low dollar tickets – high dollar tickets. One significant advantage that
we have is our ability to link the transaction to the ACH (Automated Clearing
House) network. Our competitors are linking the biometrically initiated
transaction to a credit card. The problem linking to a credit card is the high
rate that the merchant must pay to process the transaction. We don’t believe
the economic model is there at this time to link a biometric to a credit card
because the merchant would have to pay a higher credit card discount rate. If
the biometric is linked to an ACH transaction, which is like linking to a
customer’s checking account, the transaction cost is much lower. We have built
a very sophisticated scaleable ACH processing engine that allows us to handle
both the successful ACH’s and the exception processing.
FB
What do you see as the greatest challenges for your company?
BP
We have system integration issues with the merchants. It takes a fair
amount of sophistication to integrate to the variety of front-end platforms.
We also need to clearly demonstrate consumer acceptance for a biometric payment
application. Our competitors have demonstrated that acceptance is a non-issue,
but there is the persistent drone of pundits who say otherwise-- we expect to
prove them wrong.
FB
And finally Tim, where do you see the biometrics industry heading in the
next 5 years or so. And where do you see BioPay in that time?
BP
I believe it is inevitable that people will use biometrics to initiate
financial transactions. BioPay is particularly well positioned to be
successful in that arena because we have significant experience with
challenging applications and front-end POS deployment. We also have expertise
with communication networks and with delivering transactions over a network and
hosting real-time applications. Last year, we carried 25 million transactions
over our network and performed over 2 million transactions to the PayCheck
Secure System We also have a mature sales, service and support infrastructure
in place. We think there will be a variety of players who will succeed in the
biometric payments processing space.
The government, at some point, will get their universal ID going for
trusted travelers – we’ll see how long that takes so, in five years a lot could
happen. And, the devices are getting cheaper and faster. So, as the
front-end device cost continues to come down, it makes it easier to deploy
devices at the front end everywhere.
FB
I think that the end-users are getting used to seeing Biometrics around
now, and the ease of use alone has really started to catch on.
BP
I agree with you. It is getting easier and consumers see one place
after another using biometrics, they will realize biometrics are very convenient
and secure.
FB
In closing, is there anything else you would like to add about the
company and moving forward?
BP
We are interested in working with additional system integrators, VARs
and other resellers who are receptive to partnering. We’re also interested in
working with other players and perhaps doing some system work for other
verticals or other segments.
FB
And is your focus mostly in the North American market or are you
starting to move off continent?
BP
We are focused on the US/North American market. However, we are open to
international applications. We’ve had some inquiries and we’re trying to field
those. We are also receptive to exporting some of our technology where it
makes sense.
FB
Thank you very much again for taking the time to speak with us. We are
very impressed with your product lineup. Thanks for sharing your thoughts with
us today.
BP
Thank you.
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