FB
Cross Match recently executed the major acquisition of
Smiths-Heimann Biometrics in Germany. Can you please elaborate on
the thinking behind that acquisition?
JZ
I would be happy to! At the time this acquisition was
being contemplated, we believed that if we could combine these two
companies it would create a new dynamic in the business. In
particular, what it would do -- from the Cross Match point of view
and from Smiths-Heimann's point of view -- was three things. One, it
would expand our engineering and software capabilities significantly,
drawing on the complementary nature of these disciplines on both
sides of the Atlantic. Secondly, and very importantly, it would
expand our manufacturing surge capacity. I know that both
Smiths-Heimann and Cross Match have both, on occasion, been
confronted with delivering rather large orders in a very short time
frame, such as the Venezuelan voter registration project which
involved 10,000 scanners. Having the ability on both sides of the
Atlantic to manufacture the same products gives us tremendous surge
capacity. Thirdly, there is no question that the Biometrics business
is an international business. The business model that Smiths-Heimann
had was one of distributing internationally through partners --
through AFIS providers and integrators and others, and so by putting
these two companies together we created a major international
footprint with, at this point, an installed presence in over 50
countries and over 5,000 customers. So we think that combining these
two companies has created a critical mass and momentum that is
changing the dynamic in the Biometrics business.
FB
It certainly establishes you as a leading international
Biometric company. Would the recent announcement about your
partnership with Hyundai Information Technologies for the live-scan
system for South Korea be an example of that, Jim?
JZ
Yes! We are actually working on a number of potential
partnerships like that. That particular arrangement, as you know,
came through our German operation. They obviously have operated for
years in the international arena - we are teaching them a little
something about how you do direct sales in the North American market
and they are teaching us a little something about how you operate in
the international arena - so it is a wonderful synergistic
arrangement that we have here.
FB
It sounds like a great fit! Now Cross Match has always
had many significant milestones since its formation back in 1996.
Can you describe some of these for us?
JZ
Yes, we have had a number of industry firsts. We were
the first to get FBI certification. We were the first to achieve
certification for both flats and rolls in one device. We introduced
auto-capture. A very interesting first that we just recently
achieved was at the ICAO (International Civil Aviation Organization)
interoperability contest in Singapore for document readers. The
document reader that we have -- the Authenticator 100 -- won first
place because it was the only document reader tested that was able to
read every e-passport presented. It was a major breakthrough for us
and positions us as a major competitor in the entire border control
arena.
FB
I think you have also had a first for the 1,000 ppi and
you have also been very active in mobile fingerprint scanners. Is
that correct?
JZ
You bet! We are still the only serious player in the
1,000 ppi market. We believe that mobile wireless is going to be a
big part of the future and we are devoting a lot of resources to
developing in that area. For example, the MV 100 that we introduced
last year is part of our complete mobile solution and it is very
interoperable with our portfolio of products. With the MV100 you can
collect fingerprints in a wireless mobile environment and bounce them
against the same database that is also connected to a hard-wired
scanner. The other thing that we have recently introduced that is an
integral part of our solutions business is something we call the PIV
One (Personal Identity Verification) product.
The PIV One is a system that addresses the mandates of Homeland
Security Presidential Directive-12 (HSPD-12). It is an end-to-end
solution for Phase 1 of HSPD-12 implementation. It provides the
entire enrollment process by capturing the biometric data, capturing
the demographic data, and creates the skeletal EFT file that can be
submitted to the FBI for a background check. Also, from the database
credentials can be created with embedded biometric data. Now all of
that is only, as you know, Phase 1 of the HSPD-12 process. Phase 2
employs Smart Card technology whereby all of this data, including the
biometrics, are embedded into a Smart Card for Federal Government
employees and contractors to use for both identity verification and
for access control. The way we have developed the database makes it
very easy to array the data in the way the government wants it for
the Smart Cards. In fact, we have been quite successful already -
although we have only been in the market with this for about 3 months
- in selling it to a number of agencies who are now moving quickly to
get into compliance with HSPD-12.
FB
Cross Match has always had a significant presence in the
US Federal space. Is that because, as you have just described, you
saw a need and then you created products to match specifically the
demand in the market?
JZ
Well we think so! That is certainly our strategy. We
are a customer focused company, which means that we find out from our
clients and potential clients what they need and want, instead of
trying to design something that we think they need. As a result of
that approach, Cross Match hopes to maintain a good position with the
Federal Government, with state and local law enforcement, and in the
commercial space. These are areas that have been growing very
quickly for us. While we are on the subject, let me give you the
best example of what I was just talking about and that further
responds to your question. The example is a new product that we just
launched. In September 2005, the Federal Government put together a
user group consisting of the Department of Justice, Department of
State, the Department of Homeland Security, The National Institute of
Justice, NIST and the DoD Biometric Fusion Centre. They all got
together and said, "Look, we have all of these needs, why don't
we see if we can't come up with a common set of specifications and
requirements and then take those and go out to the industry and
challenge industry to create a device and the software associated
with that device to meet these common needs." It was a very good
thing for the Federal Government to take this approach. In September,
they issued this challenge to industry and in October they took
responses to the request for information that they had posted in
September. The challenge was to provide a new ten-print live-scan
capture device and the related software that was light, fast, mobile,
met the FBI certification requirements, and met certain quality and
performance specifications. Industry was given 12 months to respond.
We responded to the requirements request and in November we went in
for a one-on-one meeting with the user group. The interesting thing
was that during this period there were some public statements made by
Government officials that basically said they did not think that
industry could meet this challenge. When we met with the user group
in November, we gave them a time schedule that promised that we would
meet all of their requirements for hardware and software, we would
produce a device that would be smaller in volume than they specified,
that we would have FBI certification by the end of March 2006, and
that we would be in production in the second quarter of 2006... i.e.
April. On March 23rd of this year, the FBI certified this
new device, called The Guardian, for both rolls and flats. We also
were in production of this product in April. Within 36 hours of the
time that we got the FBI certification one of the major agencies in
the user group came in with an order -- the first order for this
device. The Guardian is 6 ins. by 6 ins. by 4.7 ins. high, weighs 4
lbs. and it will capture, segment, score for quality and create a
skeletal EFT record for transmission to the FBI in well under 15
seconds! Needless to say it has caused quite a stir because, frankly,
the Government never thought that the private sector would be able to
belly up to the bar and do this. This challenge came right after I
became CEO of Cross Match and although I didn't bet the company on
this product, I guarantee you that we turned our priorities and our
resources to developing this product to meet the Government's need,
and we have done it a full six months ahead of the best case schedule
they thought was possible.
The Guardian has applications not just at the Federal
level but also at the State and local level both for civil and for
law enforcement purposes. Also, when you think about the banking
industry, where for example, it is a requirement to do background
checks, the Guardian provides great opportunity because it is fast,
it is intuitive, and it is very easy to use. It uses icons to guide
the user, so you don't have to do much operator training. The
commercial sector is going to find this a very appealing product and
when combined with our services business that will provide
fingerprint submissions for background checks, we think that we have
substantial opportunities in the commercial sector.
FB
To follow-up on that comment, the commercial space for
small to mid-sized companies is growing dramatically for biometrics
as well. Are you planning on launching products for that particular
segment of the market?
JZ
In the smaller commercial applications our Cross Match
Technology services business provides an outsource opportunity for
small and medium size companies that need to do background checks but
don't want to put up the capital to create their own system. That
is why we are promoting our services business and are deploying our
technology so that we can provide this kind of opportunity to small
and medium size businesses. Our services business is also scalable
to meet the challenges of very large government and private sector
initiatives.
FB
Jim, it sounds like this has been a good year for Cross
Match with the acquisition and the new products being launched. Are
there any other changes?
JZ
There is one other thing that has really been a big
change at Cross Match and that is the completely new management team.
I came in last August and since then we have added a new General
Counsel, a new CFO, a new head of Sales, Marketing and Customer
Service, and a new head of manufacturing. These are all highly
qualified and experienced people. We realigned our management and our
focus has been on efficiency and the bottom line, but even more so,
our focus has also been on having a clear vision of the future. We
are making some investments today that we believe will pay off in
terms of realising on that vision. To me that is one of the most
exciting things -- this new energy and new vision that is going on
at Cross Match, and above all our desire to win!
FB
Jim, thanks for speaking with us about the great things
going on at Cross Match.
JZ
Peter, it has been my pleasure.
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