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SENSE Holdings, Inc. and Applied DNA Sciences, Inc. Join to Develop and Market Products to Prevent Identity Theft
Dec-02-03
In a strategic co-development and marketing agreement, Applied DNA Sciences' integrates its secured chip technology with SENSE Holdings, Inc. biometrically secured BioClock technology
FORT LAUDERDALE, Fla., SENSE HOLDINGS, INC. (SENSE): (OTC Bulletin Board: SEHO.OB - News), a leading provider of biometrically secured authentication and identification systems, announced today it has signed a memo of understanding (MOU) for strategic co-development and marketing with Applied DNA Sciences, Inc., (OTC Bulletin Board: APDN - News), a leading provider of proprietary DNA-embedded security solutions. The two companies will co-develop applications and products targeting corporate, government, and commercial clients with the integration of Sense biometric and smartcard technology with Applied DNA Sciences' embedded DNA biotechnology products. The new venture will target security applications, access control, time and attendance and the elimination of identity theft using card-based applications with a biometric layer.
According to the Federal Trade Commission, there were 9.9 million victims of identity theft last year, costing consumers $5 billion.
Applied DNA Sciences uses the unique and difficult-to-replicate characteristics of DNA by combining biotechnology and micro-electronic technology. Proprietary production techniques process combinations of botanical DNA for integration into a non-silicon based chip, creating a DNA security access microchip.
"Integrating our biometrics and proprietary middleware with this groundbreaking DNA technology adds uncompromised security to any card-based application," said Dore Perler, chief executive officer and co-founder of SENSE Holdings, Inc. (http://www.senseme.com).
"Incorporating an additional layer of biometric security to our existing and future product lines will provide a superior layer of security and means for authenticating and identifying the origin of products for our customers and government officials," said Larry Lee, chief executive officer of Applied DNA Sciences, Inc. "Sense's expertise in biometrics and custom integration work, coupled with our embedded-DNA technology, should produce a superior product for the market place," Lee continued.
SENSE actively seeks partners to expedite the integration of its explosives detection and biometric authentication and identification technologies into aviation, banking and finance, education, food preparation, gaming, garment, health care, hotel, insurance, law enforcement, manufacturing, military, public safety, security, restaurant, retail, and transportation applications, with industry-specific calibration.
ABOUT APPLIED DNA SCIENCES, INC.
Applied DNA Sciences, Inc. provides proprietary DNA-embedded biotechnology security applications, using non-human DNA, that verify authenticity and protect corporate and government agencies from counterfeiting, fraud, piracy, product diversion, identity theft and unauthorized intrusion. Applied DNA Sciences has an exclusive licensing and partnership agreement covering North America and Europe with Biowell Technology, Inc. of Taiwan. http://www.biowell.com.tw/eng
The company develops, markets, and sub-licenses DNA security systems, supply-chain management systems and anti-counterfeit solutions. Applied DNA Sciences' technology addresses the more than $350 billion of counterfeit products sold each year as well as the multi-billion dollar homeland security market. The company is headquartered at 9255 West Sunset Boulevard, Los Angeles, CA 90069; Tel: 310.860.1362; Fax: 310.860.1303 or visit http://www.ADNAS.com.
ABOUT SENSE HOLDINGS, INC.
SENSE Holdings, Inc. (www.senseme.com), is comprised of two wholly-owned subsidiaries, SENSE Technologies, Inc., a leading manufacturer of biometrically secured authentication and identification systems, and MSTI, Inc., a leading micro-sensor explosives detection research and development organization. MSTI holds patents and intellectual property that enable explosives detection, authentication, and identification. SENSE Holdings, Inc. integrates advanced biometric and microelectromechanical sensor (MEMS) technology into mechanical and electronic control devices that improve and secure many business processes.
For more information contact SENSE Holdings, Inc., 4503 NW 103 Ave. (Suite 200)Sunrise, Florida 33351; Telephone: 1-877-SENSEME (736-7363) and 1-954-726-1422; E-Mail: dore@senseme.com; Web:http:// www.senseme.com.
Safe Harbor Statement
Statements contained herein, other than historical data, may constitute forward-looking statements. When used in this document, the words "estimate," "project," "intends," "expects," "believes" and similar expressions are intended to identify forward-looking statements regarding events and financial trends which may affect the Company's future operating results and financial position. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the Company's actual results and financial position to differ materially from those included within the forward-looking statements. These risks and uncertainties include, but are not limited to, the Company's ability to generate meaningful revenues and achieve profitable operations; its ability to obtain necessary capital; whether biometric fingerprint technology is accepted in the marketplace; whether the Company is able to develop and successfully market products incorporating MEMS technology; whether it can compete in a challenging marketplace; and whether the Company can successfully integrate its technology with other technologies to create commercially viable products. Additional risks and uncertainties are set forth in the Company's SEC filings including its Annual Report on Form 10-KSB and registration statements filed under the Securities Act of 1933, as amended.
Source: SENSE Holdings, Inc.