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FINGERPRINT SCANNING GETS THUMBS UP FROM CONSUMERS AS SECURITY MEASURE
May-14-07
The heightened awareness of security and privacy issues among consumers has opened the door for the acceptance of biometric security measures. A significant number of consumers choose fingerprint scanning as the biometric security method they are most comfortable with, according to a recent research study by SYNERGISTICS RESEARCH CORP. entitled, The Consumer View on Biometrics for Financial Services. The national online survey was conducted in July of 2006 with 1,000 consumers age 18 or older across all income groups. In the survey, three-fourths of all respondents say they are more concerned now with fraud and identity theft than they were five years ago. Slightly more than one-fifth say their level of concern is the same. In addition, six in ten strongly agree with the statement, “Financial institutions should be doing more to protect their customers from identity theft and fraud.”
Respondents were also asked with which of four methods — fingerprint scanning, retinal scanning, signature verification, and voice recognition -- they are most comfortable. Slightly more than four in ten say they are most comfortable with fingerprint recognition. About one-quarter choose retinal scanning, and one in eight are most comfortable with signature verification. Less than one-tenth cite voice recognition.
Genie M. Driskill, COO of SYNERGISTICS, stated, “Identity theft and fraud are serious concerns in today’s environment and represent millions in losses to financial institutions and consumers. Results from our survey show there is a heightened awareness and concern among consumers regarding identity theft and fraud issues, and many have the perception that financial institutions should be doing more to protect their customers. In this environment, consumers are not only willing to accept, but are asking for increased security methods from their financial institutions. The biometric security method consumers are most comfortable with is fingerprint scanning and should be seriously considered by providers as a vital addition to security and anti-fraud strategies.”
These are findings from SYNERGISTICS study featuring a national online survey of 1,000 consumers age 18 or older. This report evaluates consumer reaction to biometric identification methods. It examines the advantages and disadvantages and the methods consumers are most comfortable using for security purposes.
SYNERGISTICS is the leading provider of multisponsor marketing research for the financial services industry. For information, contact Genie M. Driskill, COO/SVP-Research, or William H. McCracken, CEO, SYNERGISTICS, 2951 Flowers Rd. South, Suite 230, Atlanta, GA 30341. Tel: (800) 423-4229 or (404) 237-3373 ¨ Fax: (404) 237-6470 ¨ E-Mail: synergistics@src-co.com ¨ Web Site: http://www.synergisticsresearch.com