AppTech Launches Biometric Age Recognition Android App - 20th January, 2012

AppTech Corp announced today the launch of "ReconAge", a mobile age recognition app for Android phones. The application, available for free download in the Android Market, recognizes the approximate age of a person by making use of real time face recognition biometric systems online.

The app is the result of the close cooperation with Cognitec Tecnologia Brazil (www.cognitec.com.br), owner of the FaceMidia patent, and data processing specialist BrScan Tecnologia (www.brscan.com.br). FaceMidia is a highly advanced advertising engine. Now, advertisers will be able to ascertain the age, gender, and ethnicity of their audience and evaluate whether they are advertising the right products to the right demographics.

"We're changing the face of mobile marketing. AppTech is uniting brilliant minds around this idea. With the launch of ReconAge, we intend to introduce the usefulness of biometric algorithms applied to mobile devices in the field of marketing. The possibilities are virtually limitless," states AppTech Corp's CEO Elias Rocha. "Mastering this highly complex combination of biometrics and mobile communication positions AppTech at the forefront of mobile apps development." 

Marcos Flohr, CEO of Cognitec Tecnologia Brazil, adds, "Although this first version has been made available for consumers just to use for fun and entertainment, we have identified several ad delivery mechanisms which include location-based disbursement of prizes and special offers for both the person being photographed and the one who takes the picture. Today's launch opens the way to exciting commercial opportunities."

This version of ReconAge was built to run on the Android platform (operating system 2.2 and higher) and users can download to their Android devices by keying in the phrase RECONAGE in the Android marketplace. The specific Android link is: (https://market.android.com/details?id=com.apptechcorp.reconage). Versions for iPhone and iPad are scheduled to be released in March 2012. According to a recent report by research firm Gartner, Android accounted for 52.5 percent of the worldwide smartphone market in the third quarter of 2011, which already makes the current version of ReconAge a viable advertising instrument in the billion-dollar universe of mobile advertising in the Americas. 

Contact: 
AppTech Corp 561-801-7985 ir@apptechcorp.com
Cognitec Tecnologia Brazil  +55 (21) 2521-0577 info@cognitec.com.br